The National Oilheat Research Alliance and the National Biodiesel Board (NBB) are using the term Bioheat® fuels to describe a mixture of heating oil and Biodiesel. The goal is to develop a uniform name that consumers will understand and recognize. The National Biodiesel Board has licensed the trademark to NORA, so that NORA can make it available to retail and wholesale oil dealers. This licensing is necessary to ensure that the NBB’s trademark is protected and that consumers get a quality biofuel blend. New Trademark Logo Use Guidelines For trademarks which have not yet been registered, such as the new BioHeat logo, always use the trademark symbol TM on the most prominent occurrence. If no one occurrence is more prominent than another, use the trademark symbol TM on at least the first occurrence. Never use the ® registered trademark symbol until the trademark is actually registered. Never modify the Bioheat logo trademark. When the new Bioheat logo trademark appears in the same materials with other trademarks, footnote the material with the following legend: “The Bioheat logo is a trademark of the National Biodiesel Board.” Trademark Use Guidelines Always use the registered trademark symbol ® on the most prominent occurrence. If no one occurrence is more prominent than another; use the registered trademark symbol ® on at least the first occurrence. Never hyphenate or separate the word; nor use unconventional capitalization or otherwise modify the Bioheat trademark. Always use the Bioheat trademark as an adjective modifying a noun, such as Bioheat fuel, or Bioheat fuel oil. When the Bioheat trademark appears in the same materials with other trademarks, footnote the material with the following legend: “Bioheat is a registered trademark of the National Biodiesel Board.”